| Mobile Marketing |
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"No matter how busy the ants are crawling up the wall, but they still communicate with each other. Hope, we’ll be like them, in touch always." |
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This nice message brought an excellent idea of sending sms to make people connected always even in their busy schedules. These simple, short and sweet messages made communication easier and faster.
Nowadays sms are not limited to connecting people only by sending simple greet sms but now mobile phones can be used to exchange the business critical information quickly and secured way. This technique of marketing is called as Mobile Marketing.
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| Mobile marketing can refer various technologies |
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Mobile Marketing via SMS |
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Mobile Marketing via MMS |
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In-Game Mobile Marketing |
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Mobile web marketing |
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Mobile Marketing via Bluetooth |
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Mobile Marketing via Infrared |
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SMS Gateway |
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As per defination, Mobile Marketing can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards. (Ref: Wikipedia) |
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Using SMS gateway, you can now design, build, host and operate your own SMS applications! |
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| SMS Gateway services |
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You can now access applications like Trouble Ticketing System, Payroll, and Attendance Management System etc. from a mobile phone, at the convenience of accessing through a PC or Laptop. To ensure security of the information a unique ID and password will be provided to you for exchanging information. SMS Gateway services are very useful and effective for the large and medium enterprise customers having a field force like sales force or after sales service force that need to access or update information to organization from the field. The SMS gateway services are available in two flavors. |
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PUSH messaging and |
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PULL PUSH messaging. |
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| Push Messaging Service |
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This allows an enterprise to push/ broadcast desired information as SMS messages to its employees and affiliates. |
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| Push Pull Messaging Service |
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Authorized employees or affiliates of enterprise customer will be able to query and pull desired information from in a 2-way communication mode. |
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Example of
Push Pull Messaging Service |
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| SMS Gateway |
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| Benefits |
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Scattered field-force can access and update centralized information database. |
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Online access and updation of information. |
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Anytime and anywhere access to useful information from mobile phones. |
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No investments in high-end handsets and operational training etc. |
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No investments in high-end handsets and operational training etc. |
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Inherent CDMA security plus application security through firewall. |
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Application can check unauthorized access to sensitive private information. |
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Operational and deployable across the industry verticals. |
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| Value Proposition |
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You are free to design, develop and deploy your own applications and it is not service provider dependent. |
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You can decide your own keywords for SMS applications. |
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Quick to deploy, easy to use, ready productive setup. |
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100% customer transparency with no lock-in period. |
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| Features |
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Application data can be communicated through SMS when the application server is connected to SMS gateway through Internet cloud, or dedicated leased line. |
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Company information pushed to mobile phones of authorized recipients only. E.g. product price revision, meetings & training dates etc. |
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You can pull information to his phone as per need. E.g. employee e-mails, company news etc. |
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Messages can be pushed to other applications. E.g. reports, MIS figures, update inventory report from remote location, while on move etc. |
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Interoperable with other mobile service providers also. |
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| Tariff |
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We offer flexible cost structure shared by above factors. This highly scalable model allows C COM to be part of the client
organizations helping them grow. |
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