Genuine help is always sweet, well appreciated and emotionally moving. For effective content marketing, brands need to swiftly move out of the cobwebs of SALES and look at their customers with a separate set of lens we call ‘HELP’.
It’s a widely known fact that honey in its pure form is practically ageless and never goes stale. And that’s how content marketing is - an eternal art of getting close to your TG. As content marketing is all about getting customers through ideas so compelling, it’s the form that ascertains fantastically long term relationships! Psst! Have you read about Coca Cola’s Content 2020? Read it straight away right here! (Put a Google Search here for the word Coca Cola Content 2020 Strategy
The internet is full of mediocre advertising and we can guarantee it is mere mortal! Impactful advertising, as we all know, desires recurring opportunities of interaction with the customer. Opportunities wherein the brand can host & talk content so fascinating that it generates excitement referrals that are very strong Psst! With their employees as the focus, HSBC has created niche for them. See expat.hsbc.com
1) Stop your thinking at HELPING
2) Look at creating great STORIES
3) Keep the content extremely USEFULL
4) Stay focussed on what the customer WANTS and not on what you wish to SELL
Content writing and development is a process of expressing the objectives of a business or service in a way that is easy to understand and assimilate. It is important because of the following factors:
Content writing and development involves the following stages:
Involves proof-reading, spelling and grammar corrections and maintenance of parity in tone of language.
Note: Does not involve new content writing and development.