Discover Us

“Discover Us” is a content series to share the thoughts & ideas that make the core philosophy of C Com Digital.

January 2015

Village wi-fi and a digital India

Village wi-fi and a digital India

Are our villages faring better than our cities in their understanding of the power of the internet?

Beyond the famed diversity, “Sanskriti & Sabhyata” and chaos, what else about India is making global waves? It’s Punsari. Wondering what it means? Well, Punsari is a village barely 100 kms away from city of Ahemdabad.
More →

FacebookTwitterGoogle+StumbleUponRedditXINGDiggLinkedInDeliciousDiigoTumblrNewsVineShare

Voyages through the right door in a sea of wonderful opportunities

Voyages through the right door in a sea of wonderful opportunities

Sometimes, it ails the most confident of us, this evil fear of experimentation. Here’s our compass to guide the digital voyages of your ideas, in vast expanses of the internet world.

Bravado easily comes while romancing the raw beauty of brilliant ideas. The romance, however, quickly fades away at the prospects of getting married to the world of operational realities. Such a marriage, even when it happens, is destined for a divorce. So, here’s our compass that will guide you to the right door:
More →

The knock-out punch

The knock-out punch

Reflexes and endurance to make you win digital combats in brand & business rivalries

Digital technology has changed the ground rules of corporate wars. At the start of the millennium, we saw advertising wars between Surf Excel & Ariel, between Sprite & Mountain Dew and between a few other leading brands as well. While the ads mocked at each other, the audience had a good time watching them, and the market share of each brand remained virtually unchanged.
More →

The digital chyavanprash

The digital chyavanprash

Spoonfuls of our brand tonic to accomplish your delightful transformation online

Simply put, the digital media is unlike any other. Apart from being the only one that is interactive, it is the medium where the younger David[s] can defeat the so-called Goliath[s] of the brand world. That’s because being a lovable, delightful brand in the digital age is about being effective and delightfulness has a universal charm. Network Theory shows us, effectiveness is not a function of the number of members in the network, but a function of how frequently & closely the members interact with each other. Analogous to Network Theory are the fundamentals of the Digital Medium wherein the 4 key actors viz. Digital Property, Digital Marketing, Digital Business & Digital Content need to closely & frequently collaborate with each other, in order to be effective & delightful. Mentioned below are our four brand tonics:

More →