Category Million Dollar Idea

The Exponential Rise of Digital Marketing In The Pharma Industry

When you talk to pharma marketers, they will always say that digital marketing is challenging for the pharma and healthcare industry. And, they have reasons for their belief. First, pharma and healthcare sectors are among the most regulated, which restricts your marketing efforts in unique ways. Second, pharma companies also compete with medical advice websites which have conflicting information. And third, is the general trust deficit that consumers have on such the pharma and healthcare industry.