Category Million Dollar Idea

When you talk to pharma marketers, they will always say that digital marketing is challenging for the pharma and healthcare industry. And, they have reasons for their belief. First, pharma and healthcare sectors are among the most regulated, which restricts your marketing efforts in unique ways. Second, pharma companies also compete with medical advice websites which have conflicting information. And third, is the general trust deficit that consumers have on such the pharma and healthcare industry.

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Dr. Tejashree Deshmukh, Dean-Academics, PTVA’s Institute of Management.

MHRDM, Narsee Monjee Institute of Management Studies.

Ph.D., SNDT Women’s University

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Profile :  Shridatta Suresh Haldankar

President of Chetana Education Trust,Conducts Arts and Commerce Colleges, affiliated to the University of Mumbai, and also a management institute which conducts courses like MMS, PGDBM, MMM and MFM. The Trust also conducts self-financing courses like BMS, BAF, BFM, BMM and B.Sc. IT.

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Profile : Dr. Samir N Karkhanis

Growth Hacking expert with two decades of experience across industries.  Dr Samir Karkhanis is the CEO of the Global Edu Tech company Yangpoo Executive Education, which represents leading Universities like Harvard Business School Online, IESE Business School, NMIMS University Global Access School for Continuing Education.

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Prof. Meera Shanker, Director, JDBI of Management Studies, SNDT Women’s University, Mumbai, India.

Degrees:

PhD (Organizational Behavior & Human Resource),Indian Institute of Technology, Kanpur ( IIT, Kanpur), India. MA (Psychology), BA (Sanskrit, English and Psychology) University of Gorakhpur, India

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While the covid-19 situation has put forward many challenges currently, it has also created great opportunities. We spoke to industry leaders and put forward their views on how they are dealing with these challenging situations with the help of digital marketing.

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Business Leader with over 20 years diverse experience in business consulting, strategy & marketing, and Commercial Operations in senior leadership roles across consumer health, medical nutrition, personal care and foods ( with Abbott Nutrition / Dumex – Wockhardt /Zydus Wellness/ Dabur India / CII – Confederation of Indian Industry) among others

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It all started in the year 2010 when just 10% of India’s population had access to the internet and smartphones were not common. Then in between 2014 and 2019 more than 4,450 of them were launched. We are talking about India’s edtech companies that have made online learning & coaching a common concept in India. 

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When it comes to the pharma industry, a large number of companies regard their corporate websites as marginal – since they don’t generate direct revenue from it, why should they put more resources into it? 

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Indian pharma companies believe that first impressions are the most lasting impressions. That’s why from the dress code of their on-field sales force to the visual aids that the sales force carries, the Indian pharma companies have been very particular about every aspect so as to deliver the correct impression to doctors, consultants and researchers.

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All of you must have heard the fable of the boiling frog. The fable describes a frog being slowly boiled alive. The premise of the fable is that if the frog is put suddenly into boiling water, it will jump out, but if the frog is put in tepid water which is then brought to a boil slowly, the frog will not perceive the danger and will be cooked to death.

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The ‘Exit China’ mantra is an open international secret now. As per some reports, more than 1000 firms are mulling shifting their production to India. The Union Minister of Road Transport and Highways and MSMEs Nitin Gadkari is estimating an investment of ₹25 lac crores to come into India’s manufacturing sector. Apart from manufacturing, we see a thick silver lining for Indian pharmaceutical companies.

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