Category Million Dollar Idea

The digital advancements made in the past few years have been nothing short of phenomenal — more so the path-breaking advancements in the area of artificial intelligence (AI)

AI offers exceptional opportunities particularly in digital marketing while irrefutably revolutionizing and propelling the industry. AI is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analysing, decision making, and problem-solving. Hence, AI has enabled marketers to comprehend vast data to gain valuable consumer insights, and in turn, improve digital marketing strategies.

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Digital India has catapulted in the last few years, and the numbers are very compelling:

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Founded in the year 1998, C Com Digital is a 360 Degree Techno Digital Marketing Agency based out of Mumbai. Founded by Chandan Bagwe – one of the earliest Indian entrepreneurs in Digital and E-Commerce business, the company caters to the entire spectrum of online software development and digital marketing services for B2B and B2C customers.

Here are a few excerpts from the interview where Chandan unfolded C Com Digital ‘s journey and its future plans with HelloPost Team:

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With the ability to collect data, analyse it, apply it and learn from it – AI is all set to transform digital marketing.

While the potential is infinite, here are four ways AI has started making digital marketing more effective:

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Have you been wondering why some of your brand videos worked well on Instagram but not so well on Facebook?

That’s because consumers use Facebook, Instagram, Twitter and YouTube for different purposes. ‘One Size Fits All’ doesn’t work for videos and understanding your target audience’s behaviour & desires is the key to craft the message and video that gets results.

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People have always sought input from others as they’ve shopped. Today, that information is increasingly coming from digital video. From early-stage browsing to product reviews to learning how to use a product, people turn to a wide range of video content to find ideas and inspiration that drive buying decisions.

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Wondering what is the secret formula for building product awareness? Answer – Make it hyper-relevant. This is what Google’s marketing team leveraged on to build the popularity of Google maps.

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Since the dawn of digital advertising, marketers have used video advertising for upper-funnel brand awareness and search advertising for lower-funnel direct response. This approach has always made one wonder: If a brand wanted to use the power of video’s sight, sound and motion to drive consumer action, would it work? The answer was a resounding “yes” for America’s Hawaiian Airlines.

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When India’s Civil Aviation Ministry launched its ambitious UDAN program (Ude Desh Ka Aam Nagrik), it had a challenging question ahead of it – which network of cities and regional airports would maximise convenience for most people without creating redundancies?

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It’s estimated that by 2020, 650 million Indians will be connected to the internet, with 500 million users of those users connecting via smartphones. So, we bring you the snapshot of India’s mobile first ecosystem:

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Every brand has a tentpole marketing moment – a peak moment in the year when the buzz runs high. Like vacation period for travel companies, IPL for consumer good companies, or the opening weekend for a film, learning to ride the tide during these noisy but critical moments can mean the difference between breakthrough sales or average sales.

Here’s how Pringle’s team aced their tentpole marketing moment – the Super Bowl, and it is a case study in learning what brands need to do to ace their tentpole marketing moment:

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Baby boomers – the generation born between 1940s and mid 1960s lived in an age when there was no on-demand media. If they missed out an episode of their favourite show, they had to wait for a rerun or, even worse, just miss it altogether. As a result, many baby boomers are becoming cord-cutters and embracing platforms like YouTube, and here are the 3 most common reasons they are doing so:

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