The 3C Digital Strategy – The Perfect Recipe For Your Success

Change is the only constant. And nowhere is this proverbial saying more true than the world of digital marketing.

With the digital marketing landscape changing so fast, becoming so complex & interconnected, it’s natural for you to feel confused, lost or even frustrated. Wouldn’t it be nice if someone could just simplify it for you?

Our answer to your wish is the 3C Digital Strategy:

  • CONDUCT – Digitally connected events
  • CONVERT – The events into likeable & shareable digital content
  • CREATE – Excitement & buzz through online PR

We used this strategy for #WhySufferSilently – a very popular campaign against dysmenorrhea (painful periods), and are excited to share its success story with you.

It all began with an event (Dysmenorrhea Workshop) which we  CONDUCTED at Guru Nanak Institute of Management Studies, Mumbai. In this event, Youtuber Helly Shah narrated a story on how her first period changed her life to an audience of 120+ students.

Helly’s story narration was CONVERTED into digital content – a YouTube video titled Chupchap Kyu Sahe? In just 2 days since its release, the video has garnered more than 50,000 Views, 4000 Likes and 100+ Comments!

The event was lapped up by online publications such as AdGully, Times Of India, MxM, dailyhunt, MUMBAI LIVE which CREATED an immense buzz for the campaign, and resulted in many colleges requesting to conduct a dysmenorrhea workshop.

So what does this mean? It means that our 3C Digital Strategy is the perfect recipe of your success. For your brand, we would like to implement our 3C Digital Strategy that will surely propel your brand to the top. Please reply to this email with the date & time convenient to you and we will be happy to meet you…    


How To Get More Subscribers On YouTube?

Are you wanting to get more subscribers for your YouTube channel? Here’s what you need to do:

Get the first 15 seconds right

The first 15 seconds of your video determine whether people will continue watching your video or quit it. One great way to hook people to your video is by making a great 15 second trailer in which you communicate a clear message.

Attract with a great thumbnail

Thumbnails are a static reflection of what your video is about, and are known to increase click rates significantly. If your video is whacky, make sure you have a thumbnail that reflects just that.

Create interesting playlists

Millennials love to binge. Thoughtfully created playlists ensure that users binge on your videos once they come to your YouTube channel.

Create amazing content

Though this is an obvious point, it also poses the biggest challenge. One way to create amazing content is by actually looking at your subscribers’ comments, which are a great way to know what people want to watch.

Be consistent

Remember two golden rules

  • Rule no.1 – Pick a day and post video on that day every week
  • Rule no.2 – Don’t forget rule no.1

Collaborate with other YouTube channels

Guest appearances are not just a favourite of Bollywood lovers, they are a hit among YouTube subscribers too! The math is also simple here – When you collaborate with another YouTube channel, you reach out to subscribers of that YouTube channel too!

Have a contest

Having a online contest lets you get people to subscribe to your channel, comment on your video, like your video or share your video – all of which are an absolute must!

But this is not what we are telling you to do. This is what we will do for you in a manner that will not only increase your subscribers, but also propel your brand to the top. Please reply to this email with the date & time convenient to you and we will be happy to meet you…    

Wishing you a very happy new year!


YouTube Stars v/s Mainline Celebrities – Who Influences Millennials Better?

Millennials are one of the largest consumer demographic and an obvious target choice for many brands. But have you wondered why millennials trust Youtube stars more than mainline celebrities? Here’s the answer:

YouTube v/s Television

An overwhelming majority of millennials don’t watch TV and don’t care much what mainstream celebrities have to say about products or services. Rather millennials trust their favourite social media stars and peer-to-peer advice the most.

Genuineness v/s Fakeness

Millennials deeply despise inauthenticity. Mainline celebrities act according to their PR strategies rather than free will, and hence millenials don’t relate to them. Youtube stars who are not afraid to be goofy, funny or to speak up on sensitive and personal matters, thus coming across as genuine.

As per Google:

  • 70% of teens admit that they can relate to Youtube stars more than to traditional celebrities

Intimate experiences v/s Generic experience

With mainline celebrities, millennials know its the actor and not the real person endorsing the product. This transforms to a generic experience for the millennials. Youtube stars on the other hand connect better by building intimate experiences, which the millennials can relate to.

As per Google:

  • 40% of millennial YouTube subscribers say that their favorite content creators on Youtube understand them even better than their friends

Less engagement v/s More engagement

It’s almost impossible to reach out to a mainline celebrity, and receiving a reply from them is even more remote. For Youtube stars, on the other hand, it’s mandatory to reply to people’s comments, ask them for suggestions for their next video, and be accessible on their social media handles. This relationship leads to higher engagement, exactly what millennials like.

As per Google:

  • Videos created by Youtube stars create upto 12 times more comments and upto 2 times higher action, as compared to mainline star videos

YouTube stars set trends

As per Google, 70% Youtube subscribers say that YouTube personalities change and shape pop culture and 60% say they would make buying decisions as per the recommendation of their favourite YouTube stars.

If your brand’s target audience is millennials, we would be happy to create engaging video content with Youtube stars that will propel your brand to the top. Please reply to this email with the date & time convenient to you and we will be happy to meet you…    


Where’s Video Going In 2019?

In an ever increasing digital world, video has become the no.1 choice to distribute content and engage audiences. As we move closer to 2019, here’s our list of to-do-videos for 2019:

Shopping Videos

96% of consumers find videos helpful while making a purchasing decision. And, a video on an e-commerce page increases conversion rate by 50%. Taking a cue of this trend, Youtube has introduced Video Shopping Ads, and there are indications that platforms such as Facebook & Instagram would also introduce features to buy a product directly after seeing its video.

360-Degree Videos

Known for their immersive and interactive experience, it is sure that many brands would make 360-degree videos a more common phenomenon in 2019. 360-degree videos are predicted to be most used by companies in the sports & travel sectors.

Virtual Reality Videos

Video that makes viewers feel they are also a part of the video are set to become common not just in sectors such as gaming, but also in sectors such as education, healthcare & services.

Personalised Videos

Know for their better conversion rates, marketers are exploring ways to send personalised video messages instead of calling or sending emails for aspects such as following up on enquiries or simply saying thank you.

Videos on Blogs

Vlogging aka video blogging is gaining popularity over text blogging for the former’s ability to connect easily with viewers, rapidly build up a following and monetising the vlog through ad-revenues, corporate sponsorships, product placements & influencer marketing.

For your brand, we would be happy to create any of these to-do-videos in 2019 that will propel your brand to the top. Please reply to this email with the date & time convenient to you and we will be happy to meet you…    


Banned On TV But Viral On Youtube

Iceland, the budget supermarket from UK, recently found itself in a spot of bother. Its Christmas ad, which is focused on the environmental impact of palm oil production, was banned even before it hit TV screens. This turned out to a blessing in disguise because when #NoPalmOilChristmas – Iceland’s Famous Christmas Ad was released on Youtube, it immediately went viral.

The video highlights the destruction of rainforests by palm oil growers by telling the story of a fictional character called Rang-tan, a critically endangered orangutan whose home is destroyed. But why would this story be liked by Iceland’s customers? Because the messaging in the video is in line with Iceland’s commitment to remove palm oil from its own-label products – a commitment that their customers have liked.

Since being released, the ad has garnered more than 5.5 million views on Youtube, 14 million views on Facebook and more than 90,000 Twitter retweets. The campaign is yet another example of how a thoughtfully crafted moment based marketing campaign with its genesis in customer insights makes a brand emotionally resonate with its audience and thus become more likeable.

For your brand, we would be happy to create your Moment-Based Marketing Calendar 2019 that will propel your brand to the top. Please reply to this email with the date & time convenient to you and we will be happy to meet you…    


The Elton John Christmas Ad That’s Going Viral

As the Christmas season finally draws upon us, the lights, trees, and cheer are all over. Gifts are one great part of Christmas and there’s no doubt how much everybody loves getting them, looks forward to unwrapping a gift, being surprised and happy. Using this consumer insight, John Lewis & Partners (A high-end department stores chain in the United Kingdom) have unravelled a great Christmas-moment based marketing campaign on Youtube.

John Lewis and Partner’s Christmas Ad 2018 featuring John Elton is a story about the power of the gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in the present day and works backward chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life. The video has already garnered more than 11 million views on Youtube. Watch the video here.

For your brand, we would be happy to create your Moment-Based Marketing Calendar 2019 that will propel your brand to the top. Please reply to this email with the date & time convenient to you and we will be happy to meet you…    


Don’t Miss This Opportunity That Comes Only Once Every Year

As November 2018 draws to an end and December begins, we can’t help but draw our minds towards 2019. New Years is thus a great Moments-Based Marketing Opportunity available and here are some ideas on how marketers, from diverse industries, can plan their moments based campaign.

  • If you are a restaurant, night club or a hotel

People love to party and dine out on new year’s eve. So your moment lies in capturing an emotion around this activity.

  • If you are a gym or yoga class

Apart from partying, new years is also the time of resolutions and it’s no secret that most of the resolutions are around health. So, go ahead and plan a campaign that resonates with people in a way that makes them think about your service.

  • If you are an online software or a service

Plan a campaign around the fact that new years is the time when people are most open to trying new things. New years is thus the perfect opportunity for you to get users try your service.

  • If you are a bank

People love to holiday around new years! And what is one thing that people need for exotic holidays? You guessed it right – it’s money! So a campaign around your loan products should definitely do great!

  • If you are an airline

Holidays are always great news for your business. So run a campaign that, by connecting emotionally to your audience, makes you more preferred over your competitors.

There’s no doubt that new years, an opportunity that comes only once every year, can be capitalised by companies from a diverse set of industries.

But with November nearing to an end, your are also running out of time! It’s time to think about your new-year-moment based marketing campaign and we would love to plan it for your brand. Please reply to this email with the date & time convenient to you and we will be happy to meet you.