Winning India By Winning Digital Micromarkets

“Punjab likes tea with extra milk, so Hindustan Lever sells stronger blends in the state. The brand names are the same, the packaging is pan India, but the tea itself changes from region to region. Welcome to the era of micromarkets where one size no longer fits all.” – read the first few lines of an article in India’s leading business newspaper. While FMCG companies are waking up to micromarkets only now, the world of digital marketing has been a subscriber to the concept of micromarkets since a longer time. 


Incorporating Artificial Intelligence In Your Online Store – The Why & How

Imagine you run an offline grocery store. You have a set of regular customers and are very well versed with their buying habits. Knowing your customer well allows you to offer a personalised experience to each one of them. You know Mrs. Sharma buys whole wheat bread once a week and every time she does, you remind her to buy table butter and cheese slices. You will not hesitate recommending a new brand of whole wheat bread to Mrs. Sharma, because you know she prefers it. These virtues, of you as a shopkeeper, creates customer delight, which has resulted in Mrs. Sharma becoming your loyal customer.

The 3’V’s of Digital Marketing

As per a recent report by Google, as much as $45 Billion of FMCG will be digitally influenced by 2020. This means that no longer can FMCG companies, big or small, prioritise digital marketing as secondary. With so much of market influenced digitally, FMCG companies need to shift gears and adopt a digital first approach for marketing. And the formula for winning this opportunity is 3’V’s – Video, Vernacular, Views.

AI Chatbots & Humans Together Make A Winning Team

Chatbots have already brought a new way for brands to communicate with their customers. Driven by fixed rules and artificial intelligence, these chatbots have the ability to chat just like a real person. Additionally, chatbots are equipped with machine learning, which means that the more conversations chatbots have, the more intelligent they become. What this means is that chatbots can understand language, and not just commands which makes them truly intelligent.

AI Chatbots Could Replace Humans In Many Industries

Chatbots are proliferating almost every industry and every function. Chatbots come with many abilities which allow them to be deployed for a plethora of roles, in any industry. From closing sales, to providing 24×7 customer support to even providing consultations, chatbots can be programmed to deliver many outputs more efficiently and without errors as compared to humans. With so many roles and benefits, it is highly likely that AI chatbots could replace humans in many industries.