ORBE means ‘online retail business environment’

Online retail business environment

ORBE is our bundled service offering that begins with the brain-storming, shifts over to e-store operations and strategises & activates the store’s integrated digital marketing.

The big picture

ORBE begins with the big picture in mind. Unravelling the when, why, where, why & how of the seed-idea, ORBE creates a point based action plan that flags off the e-commerce journey. Psst! Got a seed idea that thrills you? Just say when you would like its transition to begin.

Setting up the foundation

Even though retail is sprinting towards the online platform, the basic fundamentals of retail still hold true. At this stage, ORBE sets the operational framework for category management, product display, customer experience, pricing strategy and a few more functions. This is also when the technology is mapped with the business scenarios to give birth to that creature we call flowcharts! And, did we mention that we help you set-up the processes in your back office too...

The set-up done, let’s get the marketing activated

It’s time to present your secret sauce to the world. On a level of criticality, we would label marketing as the ‘take-off’ or the ‘let-off’ phase. Turbulence could always be expected, so it’s important to stay-put, with the seat belt on.