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In an ever expanding galaxy of internet, how would you shine & stand-out?

Some nice food for thought

From being a dwarf to becoming the giant

The galaxy of internet is no longer a dwarf! It’s a massive giant consisting of 40 billion entities, being constantly seen through telescopes (Please note: Google is the telescope of the internet world) of varying strengths, purpose & locations! Where, how & when do you get spotted in such a mass?

The mysterious dark matter

These are the kind of web pages that account for most of the internet galaxy. Most of them have not been given a SEO and if they have been, then the search engine optimisation has simply not been strong enough to pull them out of the dark matter and place them in the path of the zillion telescopes pointing to this galaxy!

The mass of gas & dust

These are the better performing websites that are a direct hindrance in the observatory path. They are not on the ‘ignore & proceed’ list, but rather are possibilities of being subjected to intense scrutiny by the netizens. And more often than not, riding on the back of good search engine optimisations, these websites will showcase reasons for the users to come back.

And finally, the big bright shining stars

These are the stars that stand out. Having bred on high performance search engine optimisations (and surely other initiatives such as ad-campaigns, social media & integrated campaigns), they are the ones easiest to spot and to the trained eye, even visible without the telescope (context: book marked, direct typing of URL etc.)!

Internet enthusiasts have their own way of discovering, experimenting & remembering websites! To the telescope of internet, there are various lenses (social media, ad campaigns, digital properties etc.) to add and magnify the observed web pages.

Psst! Ever wondered how crucial is a digital property & a search engine optimisation in a merger? Read our case study “Mergers & Accusations”

Search Engine Optimization

Search engine optimization (SEO) is the process of bettering the visibility of a website or a web-page in a search engine's 'natural' or unpaid ('organic') search results.

Keyword Generation

The Importance:

Keyword research is one of the most important, valuable and high return activities in the domain of search-marketing. It is not just about getting visitors to your site but about getting the right visitors. This intelligence can be immensely beneficial to your business. With keyword research, you can predict shifts in demand; respond to changing market conditions and start offering the products, services and content that web-surfers are actively seeking.

Keyword Research:

Primary and Secondary Keyword Generation

Onsite Optimization

The Importance:

Onsite SEO involves making sure that your website pages, titles, tags and overall structure are optimized for your target keywords. This helps informing search engines and internet surfers about your website.

  1. Google analytic account creation
  2. Google webmaster account creation
  3. W3C validation
  4. Competitor analysis
  5. Meta-tag creation
  6. Image-tag optimization
  7. Heading-tag optimization
  8. XML and HTML sitemap creation
  9. Robots.txt optimization
  10. Working on HTML source code
  11. Image and hyperlink optimization
  12. Canonicalization
  13. Update landing pages for local search

Offsite Optimization

The Importance:

Off-site optimization is the second tier strategy for any successful SEO campaign

It is the process of getting an ever-increasing number of links coming to your website to improve traffic and search engine ranking. It is a time-consuming process and hence, not a 'one-time' activity.

  1. Local listing submission
  2. Submission in local search engine
  3. Informational content social sharing
  4. Press release distribution
  5. Guest blog posts
  6. Guest blog post social sharing
  7. Google+ local / Bing local listing center optimization
  8. Local citation building, NAP syndication

Report Generation

  1. Google analytics analysis
  2. Monthly SEO performance reports
  3. Customer support (through e-mail, chat and telephone)
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