India is currently in a lockdown. The fear of coronavirus, loss of business, loss of employment and financial insecurity is haunting all who have locked themselves down. During these trying times, the humble window of your home is your gateway to the world outside. And, when people look outside their windows, they are ignited by the promise of humanity winning this fight against the coronavirus. Philosophically, the humble window is symbolic of the hope & positivity that is keeping everyone’s spirits alive while being locked down in their homes. ‘The Window of Hope’ unity drive is an attempt to emotionally appeal and connect the target audience to inspire the fraternity with their positive thoughts & wisdom.