It’s estimated that by 2020, 650 million Indians will be connected to the internet, with 500 million users of those users connecting via smartphones. So, we bring you the snapshot of India’s mobile first ecosystem:
Rural India just loves internet
187 million of the current 390 million active internet users live in rural areas
Smartphone & internet connectivity is set to explode
70% of the projected 650 million internet users in India by 2020 will be bypassing desktops and using smartphones
Mobile data consumption continues to soar
Mobile data is growing at 133% YoY, and 80% of this growth is being consumed by online videos
Total watch time is growing in non-metro cities
60% of total watch time on YouTube is outside of the top 6 metro cities
Indians love their languages
- Local language searches have grown by 10x on Google
- On YouTube, 90% of video is consumed in a local language and there’s a 100% growth on regional language entertainment content on YouTube
Indians are more tech-savvy than you think
- 28 out of every 100 queries on search apps are made by voice
- Hindi voice searches have grown by 400%
Reviews & recommendations are on the upswing
- Searches related to product unboxing videos have grown by 163%, indicating their growing influence on buyers
But, what do all these numbers mean for your brand? As a brand, you must keep mobile, voice, video & vernacular content at the core of your digital marketing strategy. We can help your brand ride this wave and not only make it reach the target audience but also propel it to the top. Please reply to this email with the date & time convenient to you and we will be happy to meet you…
