• Manage all advertising campaigns on Google, YouTube, Amazon Marketplace, Flipkart Marketplace and native platforms such as Taboola
• Create marketing campaign strategy to achieve the desired marketing goal
• Analyse the campaign data to determine data insights for the campaign’s success or failure
• Campaign set-up & execution on all platforms
• Campaign monitoring, optimisation & reporting
• Platform set-up including tracking codes, UTM parameters etc. that enable measurement of all campaign data & attribution
• Creation of weekly & monthly reports and presentation of the same with clients
• Guide associated internal teams such as design & graphics team, content writing team with appropriate reference material

Any Graduate, Degree / Diploma in Digital Marketing

• Creative copy writing and content writing for various online mediums such as Websites, Portals, Blogs, Articles, Micro Sites, social media channels such as Facebook, linkedin, Twitter and Press releases.
• Reviewing, editing, proof reading, moderating and monitoring content for various channels
• Developing new ideas, concepts, original and engaging content for various channels
• Reviewing, editing, proof reading, moderating and monitoring content for company’s social media activities
• Plan, research, write, and edit SEO Friendly Content for company’s and clients’ web properties
• Attending Client’s creative briefing meetings in order to understand the exact requirements & specifications of the client
• Liaise with concerned teams and end users to define and write content inline with their needs
• web impressions to conversions as per benchmarks,  Leads and deals through blogs and websites

Graduation: Arts, Mass Communication, Journalism

Post Graduation: Post Graduation is a plus

Experience: 3+ years Industry experience in the same field is must

Salary: As Per Industry Standards

Mumbai

• Design Conceptualization, Visualization & Mock-Ups for the entire range of digital publishing (Websites, EDM & Facebook creatives, blog designs etc.) based on the creative brief given by the client
• Define placements of various elements of the web-page in order to ensure excellent visitor engagement & experience
• Designing excellent Graphical User Interface in order to ensure that the look & feel of the website/ creative matches with the personality of the respective product/ company
• Additional preparation of designs if required by the client
• Attending Client’s creative briefing meetings in order to understand the exact requirements & specifications of the client
• Presenting & making the client understand the design mock-ups 

Mumbai

• Attending Client’s creative briefing meetings in order to understand the exact requirements & specifications of the client
• Presenting & making the client understand the design mock-ups
• Servicing clients and over-seeing day-to-day operations of the various projects / campaigns of the client
• Briefing production departments such as Creative, Operations, and Technology and to oversee that the work is done in tandem with the clients brief
• Achieving Revenue and Collection targets from the set of corporate accounts
• Pitching to clients for new projects
• Achieving corporate customer acquisition in the defined vertical or named accounts
• Achieving Revenue and Collection targets from the set of corporate accounts

Mumbai

• Lead Generation and Business Development
  • New business development, lead generation through different channels
  • Pitching for new business assignments/ projects, new account acquisition. Evaluating customer research market conditions and competitor data.
  • Understand business objectives to discover prospective customers.
  • Monitoring competitor’s activity and generating leads for product and services.
  • Preparing and delivering marketing plans within key objectives.
  • Developing quotes and proposals
  • Preparation of business proposals agreement, documentation. Assisting Directors in marketing activities.
• Product and Brand Management
  • Online brand and product campaigns to raise brand awareness.
  • Review new technologies and keep the company at the forefront of development in digital marketing.
  • Coordinating with other divisional heads to implement corporate goals
• Network and Partnership Management
  • Developing strategic business associations
  • Developing strong working relationship with partners, associates and clients.
  • Managing client expectation.
  • Attending conferences, meetings, and industry events
• Advertising and Promotion Activities Management
  • Identify marketing opportunities and develop conversion strategies.
  • Strategizing and executing promotional campaigns for marketing activities.
  • Managing the production of marketing collaterals such as leaflets, flyers, posters, and e-news letter.
• Servicing clients and over-seeing day-to-day operations of the various projects / campaigns of the client
• Briefing production departments such as Creative, Operations, and Technology and to oversee that the work is done in tandem with the clients brief

Mumbai

• Development of online softwares, e-Commerce portals, intranet-extranet, mobi-sites, responsive sites and mobile app development
• Work closely with Management, Customers, QA, Design, and Product Management to maintain and enhance existing product as well as to develop new products.
• Create specifications, technical design documentation, and approach for product development.
• Develop and execute unit testing strategy and processes.
• Integration of CMS and open-source tools
• Software implementation

Mumbai

• Review of software requirements
• Perform manual regression testing
• Ensure modifications are fully regression testable and delivered on schedule.
• Translate functional requirements and specifications into documented test plans, cases and steps
• Reporting of defects
• Creation and maintenance of test data, tools and scripts
• To complete testing in line with agreed timeframes and by following the documented business processes using the appropriate test management and automation tools
• Identifying issues, risks and dependencies escalating and managing where appropriate
• To provide product handovers to both technical and non‐technical audiences
• Continually update skills by learning new technologies relevant to the role
• Evaluate testing tools
• Promote and advocate best practices within the team and throughout the business

• Web Development: Development of websites, e-Commerce portals and intranet-extranet
• Mobile Compliant Web Development: mobi-sites and responsive sites
• Work closely with Management, Customers, QA, Design, and Programmers for web development
• Website 2D animation with latest effects
• Web development with multibrowser compatibility

Mumbai

• Acting as lead IOS and/ or Android developer
• Complete expertise on the following platforms: Appcelerator, Native Android Studio
• Deliver across the entire app life cycle – concept, design documentation, build, deploy, test, release to app stores and support
• Working directly with developers and product managers to conceptualize, build, test and realize the apps
• Gather requirements around functionality and translate those requirements into elegant functional solutions
• Working along the web developers to create and maintain a robust framework to support the apps
• Working with the front end developers to build the interface with focus on usability features
• Standardizing the platform and in some cases apps to deliver across multiple brands with minimal duplication of effort
• Optimizing performance for the apps Keep up to date on the latest industry trends in the mobile technologies
• Explain technologies and solutions to technical and non-technical stakeholders

Mumbai

• Responsible for implementing SEO. Understanding and supporting initiatives that will contribute to the goals and success of client campaigns.
• Helping create and support marketing content to socialize and use for social media purposes.
• Implement link building campaigns
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings on all major search networks
• Providing SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Administer search engine programs (XML sitemaps, webmaster tools, Google Analytics) for purposes of diagnostic reporting on client projects.
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.

Mumbai

• Set campaign strategy (viz. selection of platforms such as FB, Twitter, LinkedIn, Instagram)
• Set objective (E.g. Likes, Reach, Engagement, Leads and Sales)
• Plan media spending strategy
• Plan Media Mix
• Plan Content Strategy
• Conduct measurement and analysis of campaigns
  • Create relevant content to reach the company’s ideal customers.
  • Create, and manage all published content (images, video and written) in coordination with content writer and graphic designer.
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Develop and expand community and outreach efforts.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
  • Design, create and manage promotions and Social ad campaigns.
  • Compile report for management showing results (ROI).
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Any Graduate, Degree / Diploma in Digital Marketing,