Marketing Challenge:
- To create a online presence on social media platforms & on E-commerce websites
- To Increase organic traffic.
- Carry out paid promotions on Facebook, Google & Email Marketing.
- To devise a plan for outdoor advertising.
The Strategy:
- Devised a comprehensive step-by-step strategy to implement and promote 360
Degree digital activities.
- Successfully established a robust digital presence and effectively engaged the
audience throughout the sale period, ensuring sustained orders until the final day of
the sale.
- Managed to create a strong outdoor presence and skillfully captivated the audience
using transit advertisements.
Execution:
- Innovative Google Display Ads targeting.
- Pinpoint Social Media Ads targeting.
- Precise targeting through Google Search Ads.
The Solution:
- Going through the journey of customer mapping, we understood the customer
behaviour & psychology
- To ensure optimal results, Creatives and communications were tailor-made for
each target audience.
- Every activity was meticulously managed, adhering to strict timelines, and closely
monitored for results and impact.
The Project Cycle:
- Project Initiation – Meet the client and recognize the general scope and challenges of
the project at hand. Enlist the marketing challenges that needed to be resolved and set
measurable objectives.
- Project Planning – Enumerate the steps to be taken to attain each objective and create
a timeline.
- Detailed Planning and Strategy for social media – It was decided to use
Instagram & Facebook to reach our target audience. The objective for
utilising these platforms was to increase the number of followers & create
brand awareness. The following was the strategy used for social media. The
content structure was divided into 3 categories, Static posts, carousels &
Reels. Throughout the campaign it was decided to exemplify the rains rather
than rainwear to make it more relatable for the audience. So the Reels &
Static posts comprised of videos & quotes about rain & on the other hand
Carousel posts were used to showcase product catalogue of rainsuits &
other rainwear. Given in the description would be the Amazon link where
customers would opt to purchase.
- Detailed Planning and Strategy for Amazon- Optimised Amazon seller
account to drive sales & increase product visibility of Rainsuits. We oversaw
product listings, including product descriptions, images & pricing to enhance
conversion rates. Utilised Amazon analytics & reporting tools to monitor
sales performance & identify growth opportunities. We further implemented
inventory tracking & replenishment strategies to maintain optimal stock
levels. Analysed sales data, traffic & conversion rates to identify growth
opportunities and areas of improvement.
- Detailed Planning and strategy for outdoor advertising- We chose transit ads for
buses as mobility is a key factor when it comes to marketing a product throughout
a city. Developed eye-catching and impactful creatives that showcase the
rainwear's functionality, style, and weatherproof features.
- Project Execution –
- Implemented the strategies during the month of May. We started with transit
bus ads. Postings on social media platforms began by the end of May.
- Amazon listings began from 10th May.
- Postings on social media platforms began by the end of May after all the
products were listed on Amazon.
- Awareness – The focus of online awareness was done through Instagram &
Facebook.
-
Activities – Social Media, Display, and email campaigns were the activities
done as a part of the digital advertising campaign.
-
Interaction – This was performed by constantly sharing compelling and
engaging content through posts on Facebook & Instagram
Social media posts
Google Ads
Email Campaigns
Transit Ads
The Result:
- Better Communication – Our digital media activities multiplied and eased
communication and information exchange between our client Reliable rainwear and
the target audience. Gained 400+ followers on instagram. Doubled our reach on both
the platforms. 13,133 visits,
- Increased Productivity – The effect of our digital advertising and marketing activities
brought the highest peak in the orders for that year. Overall sales- ₹22,94,766
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