The Idea:

The immense self-belief of every NRI has created their success stories around the world.
To accolade this extraordinary self-belief, C Com Digital crafted the heartfelt campaign #YouDeserve.
The campaign reinforces the immense love & pride that the NRIs enjoy from their countrymen back home.

Marketing Challenge:

What message would resonate most?
Increase brand awareness among the Indians who have settled abroad.
Maximize online participations of Entrepreneurs, Scientists, Doctors, IT Professionals, Management Grads, Authors, Journalists, Educators, Students, Artists, Philanthropist, Social Workers & Startup Founders.
Encourage NRIs to nominate themselves for the awards.

The Objective:

The objective of this partnership was to proactively increase NRI participations for NRI of the Year Award and measurably increase brand awareness across the globe.

More website traffic
Brand awareness
A strategy to trap enquiry on the website
Establish a lead generation infrastructure
Better website user experience (UX)
New content to aid SEO campaign
Landing pages for Google Adwords (PPC) and Facebook campaigns
Boosting conversion rate from lead to sale

The Platforms:

The campaign was carried out on following platforms

Website Design & Development
Content Development & Marketing
Video Production, YouTube Channel Management & YouTube Ads
Google SEO & Google Ads
Facebook Engagement & Facebook Ads
Twitter Engagement & Twitter Ads
LinkedIn Ads
Email Marketing
Creatives promotion through Print, Outdoors, Posters, Tube Station

Execution:

The Method: The creatives were promoted on all the platforms viz; Social Media, Email, Print Media, PR Sites, Youtube.
Website traffic was boosted by Google SEM, Google SEO, Facebook SEM, Email Marketing, Youtube Ads.
Driving conversions through lead generation campaigns.

Creative Idea for 6 Different Categories

Creatives promotion through Print, Outdoors, Posters, Tube Station

Wesite Design & Development

Video Production, YouTube Channel Management & YouTube Ads

Email Marketing

Social Media Creatives

The Solution:

Creating a Idea #YouDeserve to give an emotional touch to the campaign & encourage NRIs.
Creating a marketing strategy that connects to the target audience at right place, right time.
Executing all the marketing activities within the timeline along with utmost efficiency.