According to a recent McKinsey report, the era of long-drawn & expensive traditional mass-media ad campaigns (intended to push sales) is long over. This is so because the empowered consumer is demanding more from the companies she's choosing to forge relationships with. However, the biggest mistakes companies are committing is in devaluing digital as just another part of the media plan pie. Rather, they'd do well to value it as an altogether different outlet to operate – one that better uses data, awards more interactivity & has faster turnaround times.
Taking a leaf out of the McKinsey report, our “360" Digital Marketing for 2020” performs the dual tasks of shifting perspectives in the right direction and in creating the correct digital marketing initiatives – initiatives that are backed by solid understanding of both the business environment & the digital platforms.