Online public relations play a significant role in boosting the brand image of any business or organization. It directs the communication between an organization and its target onlookers with the help of digital communication platforms. Online PR strategies help the organizations reach their target audience by focusing on topics and news of public interest.
The major responsibilities of PR agencies are to communicate and speak at conferences, along with media, employee communication, social media engagement, and crisis communication. Professional online public relations specialists are experts in spreading the message of the organization and effectively helping in building the brand. Online Public Relations are built upon two elements, conventional internet marketing, and social media marketing.
Conventional online marketing includes blogs, press releases, conference meetings, social-media feeds, etc., to mark an organization’s powerful online presence. Social media marketing is all about creating and managing the social media accounts such as Facebook, Twitter, LinkedIn, etc. Through online public relations, your main aim is to attract customers, investors, sponsors, and journalists to increase the loyalty of existing customers and enhance your business’s reputation.
Around 88% of PR specialists predict that digital storytelling will be the most popular public relations strategy in the future. The public relations industry generated around $14 billion in 2019 in the US alone. All these show the growing significance of online public relations to businesses in today’s competitive world.
How can online public relations (PR) impact your business?
Online public relations have a huge and remarkable impact in terms of the growth of a business. Below are a few listed ones that help you grow your business more profitable.
- Attract Customers
There is nothing you cannot get on the internet, and hence, it is easy to find people who can relate to your product and services and would like to purchase. A smart online marketing technique can attract customers globally, leading to excellent reputation and popularity, and can help connect with potential business partners.
- Increase the Loyalty of Existing Customers
Every business must improve and maintain its brand image as it increases popularity among people and their trust in its brand. This is only possible through public relations. And when they trust, they will surely revisit and purchase your products and services as they feel satisfied, resulting in elevated loyalty from the new and existing customers.
- Improve your Reputation
Building a powerful reputation is the major factor in sustaining and growing your business in today’s competitive environment. A favorable reputation can put you in the spotlight, and you can share your expertise and knowledge via networking sites with other industry professionals that can make you a powerful figure in the industry. Online public relations help enhance your brand’s goodwill and gain a strong foothold in the market.
- Attract Investors and Sponsors
Attracting investors and sponsors is directly proportionate to enhancing a powerful reputation. When you are popular in the market and customers trust your product and services, you will always get numerous investors and sponsors. With an effective online public relations strategy, you can lure sponsors and investors to your business.
- Attract Journalists:
Through online public relations, you can easily communicate through journalists. They have the power to introduce you in public and draw a great influencing image of your business. When they know you and your brand, they introduce you to the market by writing about you and your work and ensure the published information is precise and not deceptive so that people can trust you even more.
Online Public Relations and AI
In today’s time, technology has changed the face of everything. Many businesses and public relations agencies are shifting towards artificial intelligence to streamline repetitive processes and discover efficiencies. In simple words, AI is the ability of computer programming and machine to think and learn.
Artificial Intelligence has the capability to transform the approach of PR and marketing. PR professionals work very hard as they need to be up-to-date and on top of every news and communication. It is a tedious job to do with the sheer volume of information available, and many times, the information is missed or bogged down by immaterial data.
AI can help PR agencies immensely as it makes it easier to go through all the pile of information available across the digital platform that too with lightning speed. AI monitors the media coverage of competitive products and services. It also looks after the competitors of the clients to make sure their clients are responding as required or they are receiving their upright share.
How does AI help online PRs to develop businesses?
Press release writeup and websites:
We all know that artificial intelligence has a lot more to do than just scanning information and sorting data. AI also helps in writing preparatory press releases and can easily gather and compile the data.
To keep the audience engaged and attracted, data analysis is used in AI to determine the substantial information to insert in a press release. The data analysis is based upon interaction with the audience and their preferences.
AI has made the public relations professional’s work easier. Artificial Intelligence is a blessing to embrace in online public relations. It provides an efficient gathering of data, and automation of daily activities has allowed the employees to sincerely concentrate on their clients. AI provides data-driven insights. For example, it can track the data of a journalist and see how many times he/she interacted with your content.
AI is a science, and PR is an art. Human competence with machine intelligence can unleash the potential of an effective tool to create fortunate PR plans. It is an indisputable fact that AI is the future of our emerging business and industries, including PR. Now, it is up to us to employ it to its best potential.
To get more information on how online public relations empowered by AI can transform your business, reach out to CCom Digital, one of India’s leading Digital Marketing agencies. We specialize in creative and digital marketing, online public relations services, and many more that will help grow your online business. Visit our digital marketing team now to learn more!